Betterworks Appoints Ashley Litzenberger as Senior Director, Product Marketing

New hire reflects company growth and plans for HR platform expansion MENLO PARK, Calif. – February 9, 2024 – Betterworks, the leader in modern enterprise performance management solutions, today announced that Ashley Litzenberger has joined the company as Senior Director, Product Marketing. In her new role, Litzenberger will oversee key marketing functions including product messaging, new product launches, competitive intelligence, analyst relations, new product research, and sales enablement. “Ashley’s appointment is a testament to our commitment to deep expertise in HR technology and enhances our understanding of the evolving challenges faced by HR leaders. Her extensive experience in B2B SaaS product marketing, especially within HR tech, uniquely positions her to contribute to Betterworks’ product strategy and how it creates value for our customers,” said John Schneider, CMO at Betterworks. “We’ve made a point of investing in new talent that has deep HR tech experience and understands the challenges our customers face.” Before joining Betterworks, Litzenberger was head of segment marketing at HR solution provider Lattice after being promoted from her position as senior director of product marketing. Before that, she worked at EVERFI, most recently as director of product marketing, corporate compliance, and higher education. Earlier in her career, she worked for consulting and software firm EAB, first as a senior analyst, higher education and later as associate director, product marketing. Litzenberger holds a Master’s degree in Education from Harvard University and a Bachelor of Arts degree in philosophy from Middlebury College. “I am very impressed with the Betterworks leadership team and its vision for how the Betterworks platform will continue to grow and evolve to enable people teams at enterprise companies to source strategic insights, engage their workforces, and drive productivity,” said Litzenberger. “I believe Betterworks can transform the employee experience, empowering individuals to build strong relationships with their managers, understand and communicate the impact of their work, and ultimately grow their careers.” About Betterworks Founded in 2013, Betterworks develops best-in-class performance management solutions that enable exceptional results and put employee experience at the heart of how companies align, motivate, retain, and develop their people. Unlike monolithic legacy HR technology, Betterworks’ lightweight and enterprise-ready SaaS solutions for check-ins, feedback, employee engagement, and recognition are built to scale for businesses of all sizes. Our customers’ employees are proven more engaged and satisfied in their roles, which is why industry leaders like Colgate-Palmolive, Intuit, Freddie Mac, Asurion, Udemy, Vertiv, HCSC, and the University of Phoenix rely on Betterworks to manage and enable performance. Betterworks is backed by Kleiner Perkins, Emergence Capital, and John Doerr.